5 Important Email Marketing Statistics - Email Opt-in Marketing Strategies

5 Important Email Marketing Statistics

email marketing statistics

The most important email marketing statistics to look for are open and click rates. Although many users open emails, not all read the content. The US has one of the lowest email open rates in the world (21.7 percent), so it’s important to improve the open and click rates. Fortunately, there are a number of simple ways to increase the open and click rates. One simple way is by offering special offers or including colors or visuals. This can increase the number of recipients who read your emails.

Subject line

You can improve your email open rates and click-through rates by incorporating the word “tomorrow” into your subject line. This simple word is known to increase click-through rates by 10%. Make your subject line appealing and catch your audience’s attention with an offer or something that will inspire them to click. To help increase your email open rates, create a subject line that offers a reward or discount for clicking on the email.

When writing a subject line, make sure to offer something valuable to your readers. Try making it entertaining or informative by including a fun fact. For example, a newsletter for skin care products may include a message about the dangers of ticks and Lyme’s disease. You can also try using alliteration, a technique used by some marketing experts to draw attention. It’s a fun way to get your readers’ attention, but it doesn’t have to be a secret.


The importance of the sign-off in email marketing statistics cannot be overstated. 98% of all emails sent contain a sender’s name and company name in the signature. In addition, 89% of respondents also add a phone number, while 33% add a physical address. Considering the importance of the sign-off, you should always include all relevant details in your email signature. In addition, use a comma to separate each word of the signature.

An email signature is an important part of any email. It speaks to the reader’s relationship with you and can influence their response to the message. You can add a company logo, graphics, and bold fonts to your signature to ensure that it stands out. Email statistics show that more than 3.9 billion people check their email accounts on a daily basis, and this number is expected to rise to 4.3 billion by 2023. Moreover, 1 in 3 marketers send 3-5 emails per week.

Mobile opens

When it comes to email marketing, it’s important to track the number of opens on various devices. Mobile devices are increasingly becoming the default method for opening emails. This means that more than half of all opens occur on mobile devices. Additionally, the majority of clicks occur on mobile devices, and one out of three happens on mobile. As a result, mobile opens in email marketing statistics should be of particular interest to marketers. However, there are still a number of ways you can optimize your email campaigns for mobile.

First, you can look at the industry you’re targeting. While mobile devices are preferred by older generations, younger generations are much more likely to open emails on a mobile device. In 2013, Apple’s iPhones accounted for 28.4% of all mobile email opens. In contrast, Android devices ranked third, with only 2.3% of all mobile email opens. Mobile email readership is crucial because 35% of business professionals open their emails on mobile devices. However, many consumers may not be willing to read emails from businesses on a mobile device, despite the fact that they are much more likely to read them if they’re on a mobile device.

Click-through rate

In order to measure the success of an email campaign, marketers can use the Click-through rate (CTR) of an email. CTR is the number of unique clicks on links in an email. It is important to note that CTR is different from open rate, which measures the number of email messages opened. It is important to remember that CTR is calculated differently for different types of emails, including newsletters, sales emails, and promotional emails.

The average click-through rate of an email varies depending on the industry. Higher open rates are common in education, agriculture, and financial sectors, while low rates are observed in retail, restaurant, food and beverage, and wellness and fitness industries. Emails sent on Sundays and Mondays had the lowest open rates, while the highest CTR was found in the health and fitness industry. Regardless of the industry, it is essential to conduct A/B tests to test the effectiveness of various email content types and designs.

Unsubscribe rate

The Unsubscribe Rate is a statistic that measures the percentage of subscribers who unsubscribe from your emails. Unsubscribes can occur for a variety of reasons. Sometimes they don’t like the number of emails they receive or they may have moved from the area where you are based. Whatever the reason, it’s always a good idea to analyze your unsubscribe rate to find out where you can improve your marketing strategy.

The Unsubscribe Rate can be tracked in several ways. First, it can be used as a Key Result. For eCommerce businesses, it can be related to lost sales. For example, you can calculate the number of subscribers that unsubscribe each day, as well as how much it costs to replace each one. Second, it’s essential to adjust the frequency of your emails according to your business’ needs. And finally, you should use an email outreach tool that allows you to create emails quickly and easily.

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