Creating an email template for blogger outreach is helpful, but a more personal approach will get better results. The most important part of your email is the subject line, so it must be original, creative, and personalized with the recipient’s name. The best approach is to be yourself, and to be as honest as possible. Listed below are some tips to help you create the most effective email for blogger outreach. Let’s get started! Weigh the pros and cons of each approach.
Build a personal connection with your prospects
When you email your prospect, be sure to use their domain email address. It will increase the likelihood of them replying to your emails, and it will help you avoid the spam folder. In addition, make your email content as comprehensive as possible. Using your website domain email address also increases trust with your prospects. You shouldn’t send the same message to all your prospects at once. But if you do send multiple emails to your prospect, make sure you build a personal connection with them.
When you reach out to other blogs, be sure to mention your content. Mention outreach involves contacting websites that are linked in your posts and asking them to include your content. Roundup outreach, on the other hand, means finding sites that publish roundup articles. If you’ve written a piece about sheep-shearing, for example, try to get it published on one of these sites. Ask them to include your sheep-shearing insights and get a juicy backlink in the process.
Create a CSV file
Using a template to send out emails to bloggers is a great idea, but you should remember to customize each email to each individual. Mention your favorite post, a common interest, or meaningful interaction on social media when creating an email. Even better, use a tool like Respona’s blogger outreach template. Try it out today and see if it works for you! It’s free, and offers 100 emails a day!
If you’re going to be sending emails to a large list of bloggers, create a CSV file containing all the information about your prospects. Blogger outreach isn’t rocket science, but it is difficult to scale the process without a good CRM. It’s also impossible to scale high-quality pitches without personalization, which correlates to better results. Using a CRM tool to create a CSV file with your list’s information can help.
Craft a simple message
When approaching a blogger to do blogger outreach, the best way to make your first impression is by using a personal connection. Bloggers receive hundreds of emails every day, so sending a lengthy email might go unnoticed. Instead, craft a simple message that will capture their attention immediately. By focusing on the benefits of your guest post, you’ll be more likely to get a response than if you send a long, complex email.
First, consider your target audience. Consider what they might want from the partnership. Is it fame and wealth, less exposure, or some other benefit? If they are interested, they’ll be happy to answer your query if they feel you have something of value to offer them. Once you know their interests, you’ll know where to focus your efforts. Then, think of a way to offer them something useful.
Track your campaign
There are many ways to track your blogger outreach campaign. One way is by using an influencer marketing tool like StarNgage. This tool helps brands measure and analyse their word-of-mouth marketing and connect with top content creators. It gives you a list of influencers and lets you track their content and interactions. Moreover, it scores influencers based on relevance and reach. The tool also gives you the ability to visit influencers’ blogs and confirm your blogger outreach campaign’s success.
After reaching out to potential bloggers, make sure to follow up with your emails. While some will reply to your email, others might not. In such a case, it is best to follow up with a short and to-the-point email. Remember to avoid sounding pushy or annoying, as you might end up getting your email in the spam folder. Tracking your outreach emails helps you determine which emails work best and which ones do not.
Did you miss our previous article…