ActiveCampaign Vs GetResponse - Email Opt-in Marketing Strategies

ActiveCampaign Vs GetResponse

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You can set up your CRM in ActiveCampaign to see the interests and behaviors of your contact base. You can also view your contact’s social profiles to better tailor your marketing messages. If you’re on the go, you can even download an ActiveCampaign mobile app. Having a CRM app on your phone is a big plus. It will give you an immediate idea of which contacts to target for a particular product or service.


While both email marketing platforms offer a basic library of email templates, there are some differences between the two. ActiveCampaign offers full email coding while ConvertKit lets you code sections or the whole email. For example, you can customize a section of your email by adding an image or other graphic. But if you’re creating a newsletter for a business, you can use the basic image library provided by ConvertKit.

ActiveCampaign was founded in 2003 by Jason VandeBoom. Initially, it was sold as a local software solution, but changed its business model to a SaaS model in 2013. As of May 2016, ActiveCampaign has 500 employees and 80,000 users. The two email marketing tools share similar features, such as tag management. Similarly, both offer the ability to segment subscribers. ActiveCampaign also offers an API that developers can use to integrate with other software.


Among the most popular CRM software available, ActiveCampaign offers a wide array of features that make it the most effective choice for businesses. Whether your goal is to increase revenue, drive traffic, or boost customer satisfaction, ActiveCampaign is sure to deliver. Its powerful features include marketing automation and data visualization. The company claims that over 130,000 businesses use its CXA platform, which merges email marketing with CRM, machine learning, and more. By doing this, it removes the traditional silos between different marketing solutions and helps businesses achieve a seamless CX. The ActiveCampaign integrations with over 300 applications, including Square, Salesforce, and BigCommerce, are among its most popular features.

In addition to providing an integrated sales and marketing platform, ActiveCampaign offers numerous analytics and ROI data. It also offers free migration services. Advanced features like lead scoring and automated campaigns allow you to easily track the success of your marketing campaigns. The price of ActiveCampaign CRM increases with the number of contacts that you have. A free trial is available. However, if you are planning to use the software for multiple purposes, it is a good idea to consider a paid version.


The most notable difference between GetResponse ActiveCampaign and GetResponse is the amount of template options available. ActiveCampaign offers more choices than GetResponse, but the latter doesn’t require a higher price plan. While both services offer enough options to cover most email marketing needs, GetResponse’s library is more organized. You can sort email templates by subject, purpose, and even by design element.

Both services offer extensive email marketing functionality and a built-in CRM tool. ActiveCampaign, on the other hand, comes with an integrated CRM module that integrates with 20 popular CRM applications, from small business software to industry giants like Salesforce. GetResponse has a more comprehensive feature set and a more affordable starting price, but its cost grows as your email list gets larger. Both email marketing tools are great for any size business, but ActiveCampaign is better suited for businesses that need to manage customers and build relationships.

Email marketing automation is another great feature of GetResponse. You can use the tool to create dynamic content, send broadcasts, customize email preheaders, and integrate with other social media sites. You can also perform A/B testing to determine which email marketing campaign is most effective. The system offers a free trial so you can get a feel for how the service works. But if you’re serious about email marketing, GetResponse may be the best choice.


If you are looking for a simple email marketing platform that will allow you to segment subscribers easily, consider MailerLite. Its features are simple and cheap, and it doesn’t have a complicated paywall, which makes it a great choice for beginners. Whether your campaign is for business or personal use, MailerLite can help you keep your subscribers interested and help you grow your audience. It also allows you to host your own website and incorporate marketing automation.

You can segment your list using MailerLite’s built-in A/B testing features. This allows you to test the effectiveness of two emails, each with a different subject line and body content. Additionally, ActiveCampaign offers basic email metrics that help you track your results. With this tool, you can track your customer loyalty, review your campaign’s performance, and measure your customers’ responses. By using MailerLite, you can track your email marketing efforts and determine whether they’re successful.

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