Avoid These Email Marketing Mistakes
The following are some common email marketing mistakes that you should avoid. These include overstating your subject lines, using SPAM trigger words in your email, and sending too many emails. They can also be damaging to your brand. But don’t worry, these mistakes don’t always lead to bad news. Read on to learn more about these common mistakes and how you can avoid them. We have compiled a list of the most common email marketing mistakes, so you can avoid them as well.
Avoiding overstated subject lines
While a lot of email marketers think that embellishing their subject lines can increase their open rates, it may actually do the opposite. Using aggressive language and creating a false sense of urgency can only lead to lost trust and readership. Choosing a more subdued approach can do wonders. Here are some tips to use an understated approach. Using a personalized subject line will increase the open rate by 26%.
Make your subject lines relevant to the content in your email. People want to receive emails that provide value and are relevant to their lives. Choose subject lines that coincide with the current events. For example, if you’re launching a Christmas campaign, use a subject line that reflects the holiday season, not something that would apply to another campaign. For more inspiration, check out these email examples. They will help you create an effective email subject line.
Avoiding SPAM trigger words
There is a big myth about email deliverability. The truth is that spam filters look for more than words. They penalize emails that use words such as “urgent,” “money,” and others. Even though it’s hard to avoid spam trigger words completely, you can minimize your risk by avoiding them. If you’re still not sure whether to use a particular word in your email, you can print out a list of the top 200.
The main culprits of email spam are the words and phrases that make an email appear spammy. These trigger words include overpromising results, scams, and overexcitement. They can also be associated with money, finances, business, and adult themes. As a small business owner, you may not want to worry about spam filters because they can filter legitimate email. Instead, you can fine-tune your content to avoid using such words and phrases.
Avoiding sending too many emails
While you’re trying to get more subscribers and boost your sales with your email marketing efforts, there are some ways to avoid sending too many emails. Most customers don’t want to read repetitive emails. They’re only interested in the information contained in the email for two to three seconds, and if you’re sending too many, your readers will likely delete them without reading them. This will turn them off, and you’ll likely end up getting negative feedback for it.
The number of emails that you send depends on your audience and the nature of your business. For example, if your business is a consumer-facing D2C brand, you should aim to send more than two emails a week. Email clients tend to turn off images by default, so try to compress images using TinyPNG or similar compression methods to reduce the size and speed. You can also use a variety of design elements such as bullet points and images.
Avoiding irrelevant media content
In the world of email marketing, there are many ways to engage your subscribers. However, irrelevant content is a big no-no. While the majority of recipients will delete an email that contains irrelevant media content, it’s also possible to create drip campaigns to respond to various actions. Email autoresponders are also a great way to avoid sending out irrelevant media content. The same rule applies to content that’s not relevant to your audience.
Avoiding looping
If you want to avoid wasting time and resources, avoid mail loops. This phenomenon is caused when mail servers and email clients generate automatic responses based on an event. The automatic responses continue until the mailbox is full or the limit is reached. In the worst case, it may be the result of a malicious denial of service attack. The good news is that there are many ways to prevent mail loops. Read on to learn more about the different ways to avoid mail loops.
Ensure that you’ve followed all of the above steps before automating your emails. First, make sure that your emails contain a reply to address, as many people may view them without images. Also, keep in mind that a large percentage of your recipients will read your emails without images, so keep the content as simple as possible. If you’re using an automated campaign, be sure to make sure it contains logic for detaching and archiving the emails.
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