Best Email Marketing Examples – 5 Tips for Personalizing Your Emails
Some of the best email marketing examples use the power of personality to increase sales. Pacifica, a California-based oil and vinegar company, uses a subject line that incites excitement. The image of an abandoned product serves as a reminder to the reader. The subject line also contains minimal copy and a no-pressure “Check it out” call-to-action button. The brand’s excitement for their product is contagious, and it often rubs off on customers.
Personality sells in email marketing
Email marketing strategies can be tailored to fit a persona and product. Buyer personalities include Assertive, Amiable, Expressive, and Analytic. Knowing which one your account belongs to will help you develop an email marketing strategy that will resonate with that buyer’s personality. For example, Assertive buyers like to make quick decisions while Amiable buyers seek others’ approval before they make a decision. While the two types overlap, each requires a different strategy to ensure success.
Assuming that your email marketing is aimed at business buyers, you’ll need to know which of these types best relate to your target audience. The majority of prospects won’t fit into any of these categories, but you can tailor your message and selling strategy to appeal to each personality type. This information is available in an infographic by Visme for HubSpot. You can learn more about each type, how to appeal to them, and which marketing strategy is right for them by taking HubSpot’s Inbound Sales Course.
Personalization boosts conversions
Research shows that personalized and well-targeted emails lead to six times more conversions. You can start by collecting customer data. The first piece of information you collect is the email address of a lead when they subscribe to your email list. During the sales cycle, you can also personalize emails based on purchase history, location, and other information. Here are some tips for personalizing emails. Let’s explore them one by one.
Use dynamic keywords, which are text in content that can be replaced with a new value based on an attribute that a user has. Dynamic keywords increase the chances that a user will read and respond to your marketing material. These messages are more likely to be opened by those with a high likelihood to purchase. Personalization is an important part of email marketing. There are a number of ways to use this approach, and you should begin with testing just one component at a time.
Using a call-to-action
Using a call-to-action (CTA) in your email marketing campaign is an important part of your email’s design. Emails with a CTA receive more clicks than those without. And the more appealing your CTA is to your subscribers, the more likely they will take action. For example, the EPIC agency has a homepage that features a carousel of animated videos. The CTA stands out against this background video and tells subscribers what they can expect to do if they click it.
A call-to-action is a prominent button that encourages subscribers to take an action on your website. This button can be a phrase, a button, or a link. In an email, a CTA might ask your readers to buy a product, book a demo, download a free e-book, or read a blog post. Using a call-to-action button in email marketing has many benefits, including increased engagement and conversions.
Using a subject line
Using a subject line in email marketing is a powerful way to get your message in front of more recipients. Depending on the subject line that you choose, the subject line can be a single word or as long as 40 characters. The subject line should make a strong first impression by setting expectations for the reader. The subject line can be used to set expectations for the email content, as it will appear above the first line of the email copy.
Subject lines are essentially the first impression your prospective customers and business contacts get of your email, and should be carefully crafted to get the reader to open and read your email. Although many subscribers don’t read the entire email body, they will scan the subject line and preview text. If the subject line evokes a sense of urgency or excitement in the reader, they’re more likely to open the email.