Email Marketing Benchmarks and Best Practices
If you’re interested in measuring the performance of your email marketing campaign, you need to compare it to industry benchmarks. Here are some best practices and benchmarks to use. By reading this article, you’ll be well-equipped to set your email marketing goal. To begin, determine your target audience. How many of your subscribers opened your emails? What percentage of your emails had a high CTR? Are you receiving high-quality leads?
A clickthrough rate (CTR) is a key measure of how effective your email marketing campaign is. The average CTR of an email campaign is about two to five percent, but you can increase it by as much as 28 percent by using button-style calls-to-action (CTAs). A CTA that stands out with a bright color or bright text can attract the eye, increasing the CTR by as much as two-and-a-half times. You should also keep your copy brief and evoke a sense of urgency with the CTA.
While email click-through rates are a crucial component of email marketing, they are not created equally. This is because different people may receive a given email at different times, which can affect their CTR. Some CTRs measure the number of people who opened an email but did not click on the link, while others focus on the number of recipients. Email marketers should also consider bounces and unsubscribers.
In 2022, email marketing will evolve into a more personal, one-to-one experience. To be successful in this environment, marketers must adapt to new technologies and changes in the marketing landscape. If you are looking for an edge over the competition, you must adopt these trends today. Here are some tips to help you maximize the potential of email marketing. Adapting to these changes now will set you up for greater success in the future.
Changing customer behaviour – Today’s consumer attention spans are much shorter and we’re better at filtering out irrelevant content. Brands must address the needs of their customers by designing emails that are easy to read and scan. Using videos in emails can increase open rates by 19% and reduce unsubscription rates by 26%. Taking this into account, email marketers can adapt their messages to fit this new trend. These are just a few of the key trends in email marketing.
The best email control practices require you to manage the amount of time you spend responding to emails. Replies to emails that take more than 60 seconds to respond to are wasteful and may result in outdated answers or frustrated customers. Whether you prefer to use keyboard shortcuts or not, you should prioritize the emails you need to respond to within the first minute of receipt. By identifying when to delete or flag messages, you’ll be able to prioritize your time and focus on more important tasks.
Another way to improve your email management practices is to create categories. More refined email organization makes it easier to find specific emails and important notifications. It is important to note that there is no universal rule for categorization, and you must respond to each category according to your own personal preferences. You can create as many categories as you like, but remember that this may not always be easy! Ultimately, the best email control practices will depend on the user’s preferences and needs.
It’s important to know which metrics matter to your email CRM strategy. Most people will read your email if you’ve crafted a compelling subject line. The open rate is a measure of how many people actually opened your email. Click-through rate is the percentage of recipients who clicked on a link in your email. The higher this number, the more likely your email is to be opened. The average open rate is between ten and fifteen percent.
The best way to determine which benchmarks are the most relevant is to compare your email marketing efforts against others. Benchmarks help you set goals and measure your performance against others. It is important to remember that not all benchmarks are created equal. For instance, if your email CRM software is designed to be used by B2B companies, you might want to compare your metrics against similar firms in the same industry. In addition, if you’re targeting small businesses, it’s better to compare against D2C firms.
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