Email Marketing Benchmarks - Email Opt-in Marketing Strategies

Email Marketing Benchmarks

email marketing benchmarks

In email marketing, benchmarks are a great way to track the performance of an email campaign. However, email marketers should be careful with benchmarks. They should identify the key performance indicators (KPIs) for their email campaigns and dig deep into their data to understand how their emails are performing. With this data, marketers can better evaluate their emails’ performance.

Unsubscribe rate

The unsubscribe rate is an important metric in email marketing. Unsubscribes indicate whether your email content is of value to your subscribers. If your unsubscribe rate is high, it is probably a sign that you are sending too much email, or that your content is outdated and irrelevant to your audience. Fortunately, you can make changes to improve your email content and increase your unsubscribe rate.

You can find Unsubscribe Rate data from email marketing tools like Mailchimp and Campaign Monitor. These free services allow you to track and analyze the data on your subscribers. You can break down your Unsubscribe Rate by time period, segment, and industry. For example, educational institutions tend to have lower unsubscribe rates than other sectors.

Click-through rate

Email marketing benchmarks provide a helpful tool to understand the performance of your emails. While email deliverability is a hard concept to measure, these numbers can give you a general idea of how your emails are performing. This information is easy to find online, and can be used to help you improve your campaign.

The click-through rate is a key metric for email marketers. It is the percentage of recipients who open an email and click on a link included within the email. This rate can vary greatly depending on the industry and where the email is being sent. The average click-through rate for an email campaign is around two percent.

Click-through rate is an important metric for email marketing, and it shows how well an email is performing. A good email should have a click-through rate of 1% to 5%. This is a good level of engagement and indicates relevance of the message. It is recommended that your email marketing software includes the capability to analyze your click-through performance.


Unsubscribes are an important metric in email marketing benchmarks. Knowing the reasons for high unsubscribe rates can help you adjust your messaging tactics. Specifically, it is important to make sure your subject line is short, compelling, and personalized. If your unsubscribe rate is high, you should work on lowering it and increasing your CTR.

Email deliverability benchmarks give marketers a good idea of their email performance. They help them compare their own campaigns to industry standards and optimize their strategy to achieve better results. According to Campaign Monitor, the average rate of email deliverability is 2.6%. To determine your email deliverability, you can analyze the data from over 30 billion customer emails sent to subscribers in 171 countries in 2019.

A high unsubscribe rate is a signal to inbox providers that your content is not relevant. It also damages your reputation and may lead to more emails landing in spam. It’s important to monitor your unsubscribe rate closely and take action when necessary. High unsubscribe rates could mean that the content you are sending no longer aligns with your subscribers’ interests or that you’re sending too much of the same type of content.

Hard bounce rates

If you want to know how effective your email marketing campaigns are, you should understand how bounce rates are calculated. Email bounce rates are an important indicator of email marketing success, because they can impact future email marketing campaigns. For instance, when a contact is reported as a hard bounce, it’s important to remove them from your contact list and never send them email again. It’s also important to note that there’s no such thing as a 100 percent deliverability rate, because certain factors are beyond your control. Generally, however, a benchmark of around 2% is accepted, which means that two emails out of 100 will be bounced.

When an email bounces, it means that the recipient’s email address is invalid or does not exist anymore. This can be because of several reasons, including an outdated email address or a typo in the address. Either way, it will affect your deliverability. To improve your email deliverability, make sure that your email list is clean and updated.

Spam complaint rates

High spam complaint rates are not good news for your email deliverability, and they can take months to remedy. These complaints are also a serious blow to your reputation. Email service providers will notify you of these high complaint rates, and your account may be suspended or relegated to a spam folder until the problem is resolved. Fortunately, there are ways to improve your spam complaint rates.

First, you can try avoiding subject lines that sound like they are written by a spammer. Email recipients often mark spam emails as spam because they sound like spam. This also raises suspicion among email inbox providers.

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