Email Marketing Case Studies
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During the launch of the XPS 12 convertible Ultrabook, Dell was facing a unique challenge. Basically, it is a hinged laptop that transforms into a tablet. David Sierk, the former head of the Email Strategy and Analytics department at Dell, now works as a Product Manager at Google.
The Hammock email marketing case study is a testament to the power of email marketing. Hammock saw a 48% increase in open rates and a huge increase in lead quality, largely because it was able to target the right people. The company also reduced its email frequency to once every two weeks, and limited the length of each message to 350 words. In turn, they saw a significant increase in revenue, as well as an increase in lead quality.
Hammock’s email marketing campaign was also a success because of its simplicity. Once a five to seven-article newsletter, the Hammock email was now only 350 words. This shortened the email’s copy, which resulted in higher open rates. The company also began testing the headlines and subject lines for each email in order to find the most effective ones.
A recent Maniology of email marketing case study shows how an email sequence can dramatically increase revenue. By using an email sequence to welcome new customers, the company was able to increase revenue by 196%. It also increased Black Friday sales by 112%. To learn more about how this email sequence works, keep reading.
Frequently Asked Questions
What is an Email Marketing Strategy?
A successful email marketing strategy must include three elements: content, frequency and timing.
Content is essential. You must provide value to your subscribers through providing useful information they will not find anywhere else.
Frequency means that you should send messages on a regular basis throughout the day and week. This ensures that people are kept informed of the latest news, and helps them keep abreast. This allows them to take in the message and decide if it applies to them.
Timing – The best time to send emails is in the early morning or late night. This allows people the opportunity to read the messages right away, before they go to sleep.
This will ensure the best results.
What is the most important aspect of email marketing?
Email campaigns should have one goal: to generate leads that can be used for sales. It is important to send emails that help potential customers learn more about your company and the benefits they can get from working with you. This will also mean creating an engaging subject line that will encourage people to open and read your message.
It is not a good idea to send emails that simply say “click here” as it may have minimal impact on recipients. Instead, use words such as “exclusive deal”, “special promo,” or “free sample.” These messages are more likely to be opened by recipients and will give you a better chance of getting someone to click through to your website.
What is an Email Marketing Lead Magnet?
A lead magnet provides information for people who are interested. It is often offered to encourage people to sign up for your email list. You could offer them a discount on your product, or give away a report they might find useful. You want to generate interest and get them into your sales funnel.
Here’s a blog post I wrote that shares my top tips for starting businesses. This opt-in page was created to make sure everyone knows that they can expect regular content. But here’s the thing–I didn’t just write this article and throw it up there.
This page was a labor of love, time-consuming, and required extensive research. So if someone signs up for my newsletter using my special link, I’ll send them an e-mail with a hyperlink to this page. It will also let them know how much I spent creating it. I hope they’ll buy from me.
How can conversions be increased?
Value is key to increasing conversion rates.
They may be motivated to buy by offering exclusive content, discounts, or other incentives.
Call-to-action buttons are another way to increase conversions.
These buttons allow readers to sign up for newsletters or purchase products by clicking on the button.
- Here’s the exciting part: 33% of subjects presented with both Philip and Sony DVD player options said that they were ready to make a decision right then and there. (backlinko.com)
- Imagine how many A/B tests you’d have to run to increase conversions by 65% (backlinko.com)
- Here’s what the popup looks like: That popup form may look simple, but it converts at an impressive 3.42%. (backlinko.com)
- When presented with JUST the Sony or Philips DVD player information, approximately 10% of subjects said they’d be ready to buy immediately. (backlinko.com)
- One of the most well-known sites is the Amazon affiliate program, Amazon Associates, which boasts the largest market share of affiliate networks (46.15%). (bigcommerce.com)
- Email Marketing and Social Media: Which one is better?
- OptinMonster – Most Powerful Lead Generation Software for Marketers
A Lead Magnet: Here are 10 Examples to Get You Started
A lead magnet (or piece of content) is designed to grab your target audience’s attention and make them take action. This goal is to convert passive visitors into active prospects. And there are plenty of places where you can find free, low-cost lead magnets, from online courses to eBooks to whitepapers. Here are some ways to make your company stand out from the rest.
- A free ebook: This may seem like an obvious choice. After all, who doesn’t love the idea of getting something for nothing? eBook giveaways don’t only apply to digital products. At trade shows, I’ve seen many companies give away DVDs, CDs, and books. It makes sense that even those who haven’t purchased anything yet, attendees are more likely to make a purchase once they are convinced that the product they’re purchasing is worth their time.
- Whitepaper: A well-written and informative whitepaper can make a big difference in your credibility as well as your trustworthiness. Whitepapers not only allow you to show your expertise but also help people understand how you can benefit them. If you have the right knowledge, you can create an amazing white paper. Be sure to include as much detail and helpful information as possible.
- Case Study: Businesses often employ outside consultants to conduct analysis and research on their behalf. It is a good idea to ask someone who has experience in the field to evaluate your business and highlight its strengths. Then, you can identify ways to improve it. My favorite case study template is the Strengths Weaknesses Threats Analysis.
- Online Course: Many different online courses are available today, from basic training programs to advanced certifications. Some of these online courses are geared towards specific audiences, while others are meant for everyone. There are many online courses that will help you learn new skills or increase your knowledge.
- Survey: Surveys are another excellent way to collect information from site visitors. These surveys are ideal for collecting customer feedback since they can be quickly collected without you spending hours in front of a computer answering any follow-up emails.
- Cheat Sheets: Finally, don’t forget about cheat sheets. Although it may not be as cost-effective as the others, this type of content can still be very useful. Who wouldn’t like a quick reference guide at their disposal?
- Giveaways: Another great way to promote your website is with giveaways. You can hand out flyers and brochures or create a blog post contest where participants must answer a question about your product or service. Selecting the right prize is key to giveaways being successful. It should be valuable for your customers, but not too costly. In this case, you could end up spending more money than what you earn.
- Content Curation: When done correctly, content curation can be a powerful tool for building relationships with other bloggers, influencers, and journalists. Content curation isn’t a quick fix. It requires patience and perseverance. You won’t get results overnight if you don’t take the time to build relationships with other bloggers.
- Guest blogging: This is the last but not least form of internet marketing. This strategy involves writing articles for other websites, which means you must find blogs relevant to your industry and niche. Once you find a blog you like, you should include links to your website in your article. You should also seek permission from the blog’s owner if you can.
- Social Media Marketing: This is another great way for you to market your website. Some consider it to be free advertising. You only need to create a profile on Facebook or Twitter, LinkedIn, Google+ YouTube, Pinterest, Instagram and begin interacting with your followers. One thing to keep in mind is that social media should only be used to convert. For example, you shouldn’t waste your time trying to sell things on Pinterest since nobody ever buys anything through Pinterest.
We hope that our list with the best email strategies will help you improve your business’s performance. We want to know your experiences with these strategies and what didn’t work for you. Please feel free to leave your comments below.