How Does Email Marketing Compare With Other Digital Marketing Channels?
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While email marketing comprises a majority of all marketing communications, it is not the only way a buyer interacts with a business. In other words, an email marketing comparison is incomplete without closing the loop and determining how many dollars were spent and earned. In this article, we’ll examine GetResponse and SendinBlue. We’ll also explore Other digital marketing channels, and the ROI of email marketing. And we’ll discuss some of the challenges in measuring ROI.
GetResponse
If you’re new to email marketing and need a platform that offers an all-in-one solution, GetResponse is a good choice. It has a free for ever plan and impressive webinar functionality, making it perfect for those who don’t want to use multiple tools. GetResponse’s shortcomings are its lack of GDPR compliance, an inability to create GDPR compliant cookies, and an interface that could be easier to use.
SendinBlue
When it comes to the pros and cons of SendinBlue vs. Mailchimp, you’ll find that they both have their pros and cons. The free version of Sendinblue is limiting, as the templates provided are outdated and don’t look as modern as Mailchimp’s. Fortunately, you can easily edit the content to your preference by using the email editor and template builder. Mailjet also offers a powerful templating language, which means you can create and modify content for individual contacts.
Other digital marketing channels
Other digital marketing channels than email marketing can increase your conversion rates and attract more buyers. These channels differ in requirements, budget, and strategy but are effective ways to reach a wide audience. These methods help you target specific demographics and reach people who are at the beginning of their buying cycle. They are an excellent choice for small businesses looking to grow their audience. To learn more about digital marketing channels, read on. This article will discuss three of the most popular ones.
ROI of email marketing
While the ROI of email marketing is easy to measure, it can also vary widely depending on what you want to achieve. Sales figures, brand awareness, and customer lifetime value are easy to measure, but the hard to measure results of customer loyalty and retention are more difficult to quantify. For example, every email marketing campaign requires staff and pay, so you can’t just use a freelancer to create your emails; you’ll also have to invest in the graphics design software used to make each one.
Segmentation
Email marketing can benefit from segmentation. It’s easy to start small by segmenting your contacts in a welcome campaign or email. With a little effort, segmentation can help improve your email performance and convert more leads to customers. Here are some reasons to start segmenting your email contacts. You’ll see results in no time. Follow these tips to make your emails more personalized and effective. And you’ll be well on your way to more repeat purchases.
Personalization
Whether you’re looking to boost the engagement of your emails or improve your sender reputation, personalization is vital for email marketing success. A recent Accenture study revealed that 83% of consumers would share their personal information with brands for personalization. But, be sure to be clear about how you plan to use the information. For example, if you want to target middle-aged male subscribers for travel equipment sales, make sure to explain the ways in which you use their personal information.
Automation
Email has been around for years, but its value hasn’t diminished. This digital marketing tactic has an ROI of 40 to 1. And thanks to automation, this marketing tactic can be carried out even without hiring a team or spending much money. Email automation can optimize time-consuming processes, freeing up resources and reducing the need for human intervention. In fact, a recent study found that automation can increase ROI by up to 40 percent!
Did you miss our previous article…
https://optins.net/creating-a-newsletter/
