How to Email Market – 3 Keys to Email Marketing Success
If you’re wondering how to email market, this article will walk you through the basics. Learn how to segment your audience, optimize your email for desktop and mobile devices, and send your emails at the right time. You’ll be amazed at the difference these three tactics can make. By following these steps, your email campaigns will be more effective and will generate a greater number of open and click-through rates. So, if you’re looking for tips on how to email market, keep reading!
Create an email marketing campaign
You can choose to send one email or several messages over a certain timeframe. Whether you choose to send one message or many, keep the same overall concept. Just remember to change the CTAs in each message. Email recipients are not likely to read long paragraphs. Instead, keep them engaged by including pictures, videos, and links. In addition to visuals, include information about the brand, services, or products that your business offers.
To make the most of your email marketing campaign, start by building your list. Email addresses are the most basic identifiers of a person in the digital world. They change when they change jobs, email providers, or throwaway email addresses. Tracking these addresses will help you cull unresponsive subscribers, while building your list will allow you to use the results of your previous campaigns. In addition to a list, consider creating your own mailing list.
Send emails from a good IP address
While dedicated IP addresses do not require any reputation management, sending from a bad IP address can endanger your campaigns. You must warm up the IP address before you begin communicating with prospective buyers. To ensure maximum email deliverability, you should launch several warm-up campaigns. After completing these campaigns, monitor the results and make any necessary adjustments. Dedicated IP addresses are more costly than shared ones, so it is worth the price to ensure your email marketing campaign is as successful as possible.
Sharing an IP with a few other companies or senders is not a good idea. Emails that are sent from a shared IP address can end up blacklisted or ignored by your recipients. Sharing an IP address with other marketers will ruin the reputation of the entire IP address, and the ISP will look at all emails that originate from that IP. The result could be your emails getting blacklisted. Thankfully, you don’t have to choose between these two options.
Optimize your emails for desktop and mobile devices
To make sure your email looks good on both desktop and mobile devices, you need to know the size and format of your images and links. Some email service providers block images by default, so make sure your images have ALT tags. If an image can’t be seen, you can display a text alternative to give your email a more polished look. If you’re concerned about the size of your text, you can try using larger fonts or avoid using cursive fonts. Lastly, avoid using comic sans, since mobile devices don’t support it.
Testing is vitally important. If you use the same layout for both desktop and mobile devices, your email may look terribly bad on a mobile device. To fix this, use email previewers and test your emails in both devices. Make sure to use the proper amount of text, images, and links for each device. Also, make sure you have a plain text version of your email for people who can’t read images.
Send emails at the right time
When to send emails for email marketing depends on the time of day. For example, people in some cultures rarely check their emails during non-working hours. However, Americans tend to prepare for the week’s tasks on Sunday evenings. In this situation, sending an email a few days ahead of the start of work could yield higher open rates. A good example is a 5 PM email campaign for a lifestyle brand.
When is the best time to send emails? While there is no ‘right’ time to send an email, most people open emails during the morning and evening hours. Studies have shown that people are most likely to open emails between 10 a.m. and 11 a.m. However, sending emails between 8 p.m. and midnight will result in less open and clickthrough rates. During the day, you can send an email around 2 p.m.
Create a personal connection with your subscribers
You don’t want your subscribers to read boring business emails. People give their email addresses to be in touch with you on a personal level. So, the best way to get your subscribers to open your emails is by showing them a human side. In fact, it’s been scientifically proven that people respond more to people if they know they’re dealing with a real person. If you haven’t yet tried it, try using MailerLite’s personalization feature.
To create a personal connection with your subscribers, send them emails from real people. When sending emails, never use do-not-reply addresses. Include the name of the person who will be dealing with your subscriber’s concerns. Your subscribers’ trust in you will increase. In addition, personalize your emails by including their name in them. Once you’ve got their attention, you’ll want to continue sending them valuable information.