How to Increase Your Email Deliverability - Email Opt-in Marketing Strategies

How to Increase Your Email Deliverability

email deliverability

How to increase your email deliverability? Using the following strategies can help. First, focus on reputation. This is a key factor for ensuring your email is delivered to as many email recipients as possible. Then, consider infrastructure and authentication. Finally, use segmentation. These three factors will increase your email deliverability and improve your email marketing campaigns. In this article, we will discuss a few of the best practices for email deliverability.


The reputation of an email sender is an important aspect of improving your deliverability. It helps ISPs identify whether your emails are legitimate or not. Email authentication measures this, and if your emails appear to be sent from a false domain, your deliverability will be lower. Make sure your emails are authentic by implementing SPF or DKIM. ActiveCampaign offers a DKIM authentication checker, which you can use to ensure that your emails are delivered correctly.

A number of other factors can affect email deliverability, including your IP address and your domain name. Using a domain name will allow you to separate marketing messages from transactional messages. Additionally, subdomains will help you maintain the reputation of your domain. These factors can make or break your deliverability. Using a reliable email delivery service is essential for your business’s reputation. Once your emails have earned a good reputation, they will be more likely to reach their intended recipients.


Email delivery is an important part of your email marketing strategy. To ensure your campaign delivers to as many subscribers as possible, you must make sure that your email infrastructure is up to par. This is done through various means, including email load testing, spam tests, and DNS infrastructure. It is also important to track your deliverability through KPIs, such as open and bounce rates. Thankfully, there are plenty of tools available to make sure that your emails are delivered.

A key component of your email infrastructure is your email server. The Axigen platform supports marketing teams by offering a fully-managed server, including a browser client and command-line interface. Additionally, it supports delayed message delivery and step-by-step IP warmup. This feature lets you test your email before sending it, which helps you ensure that your messages are delivered to the intended recipients. By using this feature, you can avoid common deliverability problems.


One of the most important factors in ensuring your emails’ deliverability is email authentication. This is a way to verify that you’re the sender of an email. Emails that are sent from an unauthenticated domain won’t be delivered. Since most email clients are now protected by SPF and DKIM, setting up email authentication is essential to ensure that your emails get delivered to your customers. If your email fails authentication, you could lose 50% of your deliverability.

Email authentication is an increasingly popular practice among email providers. It helps ISPs identify legitimate email senders and make informed delivery decisions. It has become one of the most important elements of email deliverability because spammers have become more sophisticated at disguising malicious emails as authentic brands. For this reason, email authentication is important for legitimate organizations that wish to protect their online reputation and customer trust. However, it is important to understand how email authentication works and how to implement it in your campaigns.


Email segmentation is an effective way to ensure that your subscribers receive emails that are relevant to their needs. Using email segmentation will reduce the number of complaints received by your brand and improve your email deliverability. It can also increase the chances of engagement and conversion because it enables you to send personalized messages to your customers. Moreover, email segmentation has been shown to increase revenue up to 760 percent. By using this technique, you will be able to reach your customers more effectively and will also improve your reputation.

Email segmentation is important for businesses that offer subscriptions. Most customers forget when their subscription is due, so sending a friendly email reminder at the end of their subscription will be beneficial. For example, LinkedIn sends a reminder to those who have not paid in a while. Rockin’ Wellness, which sells physical products, segments its subscribers by recent canceled subscriptions. Segmentation increases open rates and click-through rates.

Quality of audience

The quality of your audience is critical to your email deliverability. If your subscribers have not opened or clicked through your email, your deliverability will suffer. In addition, your reputation as a sender will be affected. Fortunately, mailbox providers are constantly updating and tweaking their algorithms. Good list hygiene and data management can help you improve your deliverability. However, it’s also critical to understand how mailbox providers decide which emails get through.

One of the first things email providers consider is the reputation of your email. If it contains links to websites with a bad reputation, it can reduce the deliverability of your email. You can improve your deliverability by using a URL shortener to hide the source of your links. Also, make sure your email is professional and offers an easy unsubscribe link. Any email subscriber who is unsubscribing to your list regularly should be removed from your email list. Using URL shorteners and avoiding sending your email to invalid addresses is also essential to improving email deliverability.

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