How to Optimize Your Email Blast
In order to optimize your email blast, you must know your subscribers’ interests and behaviors. You can do this by segmenting your list based on behavior, interest, or preference. Additionally, you must test different copy, colors, and email layouts before sending them to your subscribers. Below are some tips to help you optimize your email blast. Once you have determined your audience, you can design and test your email. By following these tips, your subscribers will receive your emails more often and receive more information.
Personalization
Personalization in email marketing means tailoring your content to individual subscribers. By using data from your subscriber list, you can craft a message that is relevant to each individual. Personalization helps to create demand among your customers. They want to hear from you only when you have something useful to offer them. It builds relationships and builds trust. To ensure personalization, use custom fields or variables. Here are some strategies for personalization in email marketing.
The EasyJet campaign is one of the best examples of personalization. The airline used data to make themselves familiar to customers. This campaign made the airline household name. It used the data expertly and paved the way for other companies to personalize their services. The Sephora campaign is another excellent example. This campaign not only works on every triggered action but also is effective on a large scale. It also shows how personalization can be effective and relevant to your subscribers.
Segmentation
When it comes to sending emails, there’s a huge difference between sending the same email to all your subscribers and focusing on a narrow segment. In fact, 56 percent of people who unsubscribe from emails are because of irrelevant content. This means that sending the same email to every subscriber is the equivalent of trying to sell a pair of the same size shoe to a thousand men. Email segmentation is essential because customers want relevant emails and if you send your email to everyone, it will likely be ignored. It’s the difference between giving a customer what they want and increasing the chances of a conversion or engagement.
To make segmentation work, you need data. Which data is the most relevant? Depending on the product you’re selling, the data that matters most will vary. For example, Target would want to know the ages of its customers, whereas Dropbox wouldn’t care about it. Then you’d need to decide how to organize this information and collect missing data. This will give you a clearer picture of your audience.
Frequency
When it comes to choosing how often you send out email blasts, the frequency can be extremely crucial. While some customers tolerate receiving 5 emails a week, others will get tired of hearing from you so often that you end up sending out only one or two messages. Depending on the size of your customer base, you may need to experiment with the frequency to see what works best for your subscribers. While most customers tolerate receiving about five emails per week, you should also understand that if you send your email blasts to customers more frequently than this, your subscribers may not get the message and stop reading.
According to a study by Return Path, email frequency can have a profound impact on a company’s ROI. Using Return Path’s data, sending five emails per week to primary users increased ROI by 40 percent while driving 33 percent of web traffic. This study shows that a five-email-week email blast frequency is optimal. If you’re looking to send more emails, it’s important to make sure your content is optimized.
Tracking
By tracking email blasts, you can gain important insights that will help you improve your marketing strategy. You will learn what your subscribers are responding to, which will eliminate the guesswork of planning an email campaign. You will know how well your customers are responding to discounts and upsell offers, and whether your messages are converting. With email tracking, you can see the exact results of your campaigns and make any necessary changes. Below are some tips for tracking email blasts:
Mailchimp: Mailchimp is an email marketing software solution that tracks email performance through a variety of metrics, including open and click rates. It is easy to install, and allows you to analyze your email’s performance in real time. The program also offers an overview of the most clicked links in your emails. You can use the free plan to track up to 10,000 emails a month. If you want to track more than that, upgrade to the Silver or Gold plan, which cost $76 or $230 per month respectively. The Platinum plan has a monthly limit of 1 million emails.
