How to Use Lead Magnets to Position Yourself As an Expert - Email Opt-in Marketing Strategies

How to Use Lead Magnets to Position Yourself As an Expert

lead magnets

A great way to create effective lead magnets is to research your competition’s products and services. You can check out the SEO positions of their blog pages and discover what topics and keywords attract the most traffic. Sort this list by traffic to identify a few ideas for future offers. As you research your competitors, you can also get some inspiration for creating better offers. To do so, define your ten competitors and insert their primary lead magnets into an Excel spreadsheet.

Case studies

Using case studies as lead magnets is a great way to show off your expertise and trustworthiness. But, be careful to not hide them behind an opt-in form or paywall. You should earn their trust before you ask for their email address. Listed below are a few ways to use case studies as lead magnets:

The first way to use case studies as lead magnets is to provide them with relevant and helpful information. The data from your case study should prove your claims and be backed up with tangible information. For example, an inventory management software case study might provide a valuable insight on the use of the product. You can also provide your clients with a guide to hard money lenders. In addition to serving as a lead magnet, case studies help build brand trust by solving your potential customers’ pain points.


Manifestos are great lead magnets. They are statements of values and principles that attract the ideal audience. They can also be used as a compelling call to action. If you are looking for a creative way to attract new customers, a manifesto can be a great choice. Listed below are a few ideas to use manifestos as lead magnets. Read on to learn how you can use them to attract your ideal audience.

Manifestos can be free to download and share. One example is the Strategic Profits manifesto, which captured the hearts of a relatively small segment of the market and generated a very strong list. Free lead magnets such as guides and templates are also great. They are short pieces of content with a specific goal attached to them. Manifestos can be posted to Pinterest or used to boost online sales funnels. Manifestos can also be used as lead magnets for monetization-related blog posts and personal 1-1 sessions.


Using infographics as lead magnets is an excellent way to create an impactful, visually appealing content piece. Whether they are short or long, infographics present important information in a visually pleasing format. And according to a Venngage study, audiences engage with infographics three times as much as other types of content. The following tips will help you create an infographic that will grab the attention of your audience.

Choose the right size and shape of the infographic. A smaller, more readable design will attract more visitors to your lead magnet. Keep in mind that more visitors means higher conversions. You should also make your lead magnets easy to share and embed. Lead magnets help promote your brand as an authority and position yourself as an expert in your field. If they can convince your visitor that you know what you’re talking about, they may buy from you.


A quiz is a great way to attract new leads and position yourself as an expert. Not only will a quiz give you the chance to diagnose problems and help people make informed decisions, but it can also give you the opportunity to offer a quick win that will open up the loop for the next step in your sales process. Here are a few tips to get started using quizzes as lead magnets. You can use the Free Quiz Method Masterclass to learn more about its advantages.

Unlike free lead magnets, a quiz is highly interactive and enables the audience to take the quiz instantly, resulting in more engagement and conversions. It also provides you with data for each lead. Many quiz lead magnets fail to deliver any value or are mostly fun. Some are designed so poorly that the customer doesn’t even realize they are being qualified. This way, the quiz results are more accurate and reliable than the rest.


Free planners, cheat sheets, and reports are all good examples of lead magnets. The first two are useful for creating added value for your audience and cementing your expert status. The latter serves to engage your audience with interactive content. LinkedIn, for example, offers a free workbook on how to boost your content strategy. Cheat sheets summarize a report in a short and sweet way, cutting straight to the important points.

Another option for using surveys as lead magnets is to create resource guides. A resource guide can include a list of websites, tools, and software that help people accomplish a specific task. It can also contain short descriptions of each resource. Lastly, you can include affiliate links to products and services that your prospects can use to build a passive income. This method is highly effective in the creative agency and SaaS industries. Litmus, for instance, uses a survey as a lead magnet. This leads to a free report on the state of email marketing in 2019.

Cheat sheets

One of the best ways to get your target audience’s email addresses is to use a cheat sheet. It can be an easy way to explain the benefits of a certain product or service. These documents are generally only one page long and can be downloaded or printed. A cheat sheet might contain an easy-to-use resource list, a meal plan, an infographic, or a calendar. It may also contain a freebie, like a step-by-step checklist for your product or service.

Ebooks are an effective way to educate and inform your target audience. They are versatile and can promote a variety of products. A real estate agent could offer an ebook on buying your first home or a financial advisor could offer a guide to saving money. To get the most out of an ebook, it must be packed with valuable content and easy to follow. Prospects want to know the tricks of the trade and how to achieve the same goals.

Did you miss our previous article…

Share this!