How to Write Marketing Emails
If you’re wondering how to write marketing emails, you are not alone. It can be a daunting task, but with the right guidance, you can send out great marketing emails. Below, we’ll cover some of the most important tips to consider when writing your next email:
In today’s world, subject lines play a huge role in determining the success of your marketing emails. In fact, according to statistics, 33% of email recipients open your email just based on the subject line, and 69% report it as spam. While clickbait headlines are tempting, they actually do nothing more than dupe your recipients. Using a catchy subject line is a great way to boost your email open rates, but it can also cost you valuable subscribers.
To avoid clickbait headlines, remember that you need to create interest and curiosity. The main purpose of a clickbait headline is to get the reader to click on it, so it’s important to write your headlines clearly. Instead of using jargon, use question marks instead. This shows the reader that you understand their situation and care about their questions. Avoid elaborate clickbait techniques like “5 Tips to Increase Your Email Open Rates” when writing headlines.
Create attention-grabbing subject lines
Your subject line is your first point of contact with your recipient. It should draw them in with intrigue or action. Your subject line should be positive and uplifting, or at least informative. For networking emails, you could ask your recipients to RSVP to an event. Including personal information in your subject line helps remind recipients that they’re not alone in addressing their networking needs. And don’t be afraid to be a little funny if you want to make an impression.
One way to make your subject line more personal is to use your subscriber’s name in it. Other examples include casual language or imply familiarity. You can include your subscriber’s name and address if you wish. This approach will increase your email opens. Here are a few examples of personal subject lines:
Send emails on a monthly cadence
If you’re not sure how to set up your email marketing campaign, consider implementing a monthly cadence. You’ll want to send out emails at specific times each month in order to maximize your email marketing campaign’s effectiveness. Email cadence is based on how often you send emails, how often they contain new content, and the amount of spacing between emails. It’s crucial to get this right for your business and your audience.
To create a more effective email cadence, consider incorporating free trials into your marketing strategy. Free trials generally last two weeks, so sending a series of emails over a short period of time will help you keep customers engaged. The goal should be to increase open rates to 15% or higher. As your marketing program evolves, consider expanding your messaging to track B and other tracks. And remember to vary your cadence year-round, too.
Check for spelling
If you are in the business of sending out marketing emails, one of the most important things you can do is check for spelling. A simple way to check for spelling in your email is to spell-check it. A spell-check tool will help you determine whether a word is misspelled and will also allow you to correct it in the app. Spell-checkers can find misspelled words in both the visible and invisible parts of your email, such as the title, alt text, and preheader text.
Another reason to check your spelling is for search engine optimization. Misspelled words are associated with spam and phishing websites, and many readers will report your email as spam. Also, your subscribers’ ISPs will block your email if it contains spelling mistakes. This will hurt your email deliverability and reputation. In addition to being inconvenient for readers, spelling mistakes reflect poorly on your credibility as a business owner.
If you plan to include images in your marketing email, be sure to keep them small and simple. Overuse of images may negatively affect your email’s deliverability, so use images sparingly. Here are some tips to keep your images from being filtered. Remember: Too many images can make your email seem like spam, so only use images that describe the content of your email. Images that are attached to a link will have alternate text, so use the correct alternative text.
While adding images to your marketing email is easy, be careful not to include them as attachments. Attachments will cause your email to be marked as spam by inbox providers. There are 3 ways to embed images in your email: