The Best Email Marketing Companies

If you are interested in launching your own email marketing campaign, you have a lot of options. The internet is teeming with companies that offer various services. It can be difficult to know where to start. There are so many different choices, and it can be hard to decide which one is best for your business.

Table of Contents

Moosend

Moosend is an email marketing platform which provides users with easy email campaign creation and tracking. It has a wide variety of features and integrations.

One of the most useful features of Moosend is its real time reporting. This feature lets you track the performance of your email campaigns in real time. You can see the number of unique clicks, open rates, unsubscribes and more.

Another helpful feature is its template library. It has more than 60 templates, including those for e-commerce, blogging, travel and automation. Moosend allows you to create professional landing pages and newsletters. These templates are responsive.

The Moosend reporting tool also helps you track the performance of your automated campaigns. Moreover, you can view subscriber numbers and the number of forwards.

ActiveCampaign

ActiveCampaign is an email marketing software which enables marketers to send personalized emails. It offers a variety of features, including automation, segmentation, lead scoring, and task tracking. Moreover, it provides many useful analytics.

The platform offers a clean user interface and easy onboarding. However, some users have complained that its drag-and-drop builder is buggy. You can also find a lot of templates to choose from.

In addition, ActiveCampaign has a wide range of integrations. This means that you can integrate your campaigns with social media, SMS, event management, and more. Furthermore, it provides a powerful API that allows you to develop custom integrations.

HubSpot

If you are looking for an email marketing solution, HubSpot may be your best option. The platform is easy to use, intuitive and offers a variety of automation tools. It is also a great tool for lead generation.

HubSpot offers a variety of free tools. For example, you can create custom email templates, personalize subject lines and analyze the performance of your emails. However, the paid versions of the service unlock the most powerful features. Those include powerful automation workflows and custom autoresponders.

The company also has excellent customer support. A dedicated support team is available to answer any questions or help you migrate your account.

Rip Curl

Rip Curl is a leading global powerhouse of technical surfwear. It supports the world’s best athletes and sponsors some of the most unique surf events. The company also uses digital marketing to engage customers and provide the ultimate surfing experience.

Rip Curl uses data and insight to understand its customers and to create personalized customer journeys. For example, it uses Lexer CDP to understand which segments are most likely to engage with its content. This information can be used to send personalized messages to engaged customers, push marketing channels, and drive brand awareness.

Rip Curl’s email marketing campaigns highlight its latest product offerings, including new lines and products. These emails also include product photos, videos, and copy.

Ontraport

Ontraport is a company that has been in business since 2006. They started with just three developers and now have over 120 employees. Today, Ontraport provides all the tools you need to run an online business. And while they might not be for every business, they are certainly a worthy contender.

One of their best features is their email marketing automation platform. It’s a full service solution that allows you to build, send, and track emails. You can also customize your sales funnels and landing pages, and manage your CRM.

Their customer support is top-notch. They have a dedicated Facebook group, as well as a quarterly bootcamp. In addition, they offer a free education site for all users.

Omnisend

Omnisend is a top-rated email marketing platform that focuses on ecommerce. It offers advanced automation, workflows, and omnichannel messaging. With the help of this service, ecommerce retailers can increase their sales and engagement rates.

The platform integrates with all the major ecommerce platforms, including WooCommerce, OpenCart, Shopify, and Volusion. In addition to email, the platform offers SMS, push notifications, and gift boxes. These features allow ecommerce stores to communicate with their customers, promote product recommendations, and increase sales.

Using Omnisend, you can create beautiful and high-converting email newsletters. You can use their drag-and-drop Content Editor to customize your content. There are also a wide array of pre-built templates for transactional emails, order follow-ups, and other tasks.

Frequently Asked Questions

How do Affiliate Marketers get Paid?

An affiliate marketer makes money every time someone clicks on his ad. This click may lead to purchasing a product or service from the merchant who placed the ad.

Advertisers pay the affiliate marketer for each sale.

Affiliate marketers may be paid a fixed amount for each click.

Sometimes, an affiliate marketer also earns a portion of the advertising fees.

How do you develop an email marketing strategy?

Effective email marketing campaigns are built on understanding the human condition. Also, this information will help you build relationships between customers.

First, consider why someone would like to buy from your company. What are they looking to find when they search online for products and services? Are there products or services that fit this description? If not, then you’re probably missing out on a big opportunity.

The second step is to identify who your target market base is. This covers everything, from gender and age to whereabouts.

Third, decide which type of communication you’d prefer to send them (e-mail, text message, phone call). The best way to reach them is now. You might, for example, consider sending e mails to women aged 18-35 who live in Los Angeles.

Finally, look for ways to make sure your messages stand out in a crowd. Use images and videos to grab attention and add personality. All links should point to your website so that interested prospects can find out more. Don’t forget to include your contact information at the bottom of every message.

If you think about it, every single one of us has been through this process at least once. We’ve all searched Google for something we were trying to figure out and ended up buying a product or service.

Can I run my email marketing campaign?

Yes! It’s possible to have a successful marketing campaign if you don’t know who you are targeting. It is impossible to market effectively if your customer doesn’t know their demographics or interests.

The good news is that many resources allow you to research potential customers.

You can, for example, use social media websites like Facebook and Twitter in order to get more information about your prospects. Acxiom, Epsilon, and others can help you to identify your target demographics.

Here are some examples of successful email marketing campaigns if you need more inspiration.

Statistics

A 65% increase in conversions vs. the generic offer. (backlinko.com)
Here’s the exciting part: 33% of subjects presented with both Philip and Sony DVD player options said that they were ready to make a decision right then and there. (backlinko.com)
One of the most well-known sites is the Amazon affiliate program, Amazon Associates, which boasts the largest market share of affiliate networks (46.15%). (bigcommerce.com)
Here’s what the popup looks like: That popup form may look simple, but it converts at an impressive 3.42%. (backlinko.com)
Imagine how many A/B tests you’d have to run to increase conversions by 65% (backlinko.com)

External Links

How To

How to create a Lead magnet

A lead magnet is a freebie that draws people to your site. It’s usually something you give away for free so that if they like what they see, they’ll sign up for your email list or fill out some kind of form. These leads are used to sell you products down the road. This isn’t marketing that requires advertising. The best part is that you get to make money without doing any work because once someone signs up for your list, you send them stuff they’ll buy anyway! This process is called “affiliate marketing.”

Ebooks, cheat sheets and checklists are the most popular lead magnets. These should be concise (under 1,000 words) with no fluff. Value is the best way to attract new customers. People don’t care about what you know until you can help them solve their problems.

Facebook ads require you to be able target audiences effectively in order to get traffic. If your product or service requires technical skills, you may choose to target only tech-savvy users. However, targeting non-technical users could help you increase sales.

This audience can be reached in a variety of ways. First, you can run Facebook campaigns that target demographic groups. You can also create custom audiences based upon age, gender and interests.

Finally, lookalike audiences can be created based on customer behavior. Lookalikes allow you to find similar prospects automatically. They allow you to identify people who are likely to buy your products and services. These people are matched against your current customers using certain criteria such as demographics, buying patterns, and behavior.

When used correctly, Facebook Ads can drive traffic to your website. The best Facebook ads are not just for having one; you must know how to use them properly. Here are five tips that will optimize your Facebook ads.

Targeting Correctly Your Audience

You probably already know that targeting your audience is important when you have an online business. After all, who wants to market to everyone? Numerous tools can help you pinpoint exactly who will benefit by your message. Facebook ads aim to target individuals with particular traits, interests, or behavior.

Let’s take, for example, a gym. In order to select gym memberships as an interest category, you can create a campaign. You can also choose to show your ads only men aged between 18 and 35 who live within 10 km of your gym. These are “lookalike prospects”, meaning that you will get more qualified leads than clicks.

Making Ad Copy That Works

Once you’ve chosen your audience, it’s now time to write your advertising copy. This is the text that appears under your image or video. It should be short and informative. You can ask viewers to take a survey or click a link to download white papers. Avoid using too much jargon. Instead, make sure your ad has a clear call to action.

Choosing the right images for your campaign

As mentioned earlier, images play a huge role in getting people to engage with your content. So, you must include compelling visuals. You can use photos or infographics as well as GIFs and videos. It doesn’t matter what works best for your brand.

Remember that size does matter. Your chances of attracting attention will increase if you have a larger picture or video. Try to include multiple angles, so that the viewer doesn’t feel he or she has been sold.

Test Different Formats

Although it may seem obvious, testing different formats can increase conversions. You can check whether the CTA button should be placed above or below an image. You might also want to determine if your headline should be shorter or longer.

Using call-to-action Variations

Every person who views your ad will click on it. Every click does not necessarily lead to a conversion. CTAs should encourage users to take action. This will increase conversions. Selling weight loss programs, for instance, might offer free consultations and sign-up forms.

Share this!