Tips Email Marketing That Can Help You Market Your Business
There are a number of tips email marketing that you can follow to help you market your business. For instance, you may want to optimize your emails for mobile, include your logo, personalize the subject line, and choose the right time and date to send out emails.
Decide on the right time and date to send emails
Deciding on the best time and date to send emails is a crucial decision for email marketers. If you choose the wrong day and time, you could risk losing readers and profits. You have to know your audience’s routines and behaviors to target them at the right moment.
Aside from your audience’s behavior, there are other things to consider when choosing the best time and date to send emails. The open rate and click-through rates are both important factors to keep in mind. These numbers refer to the number of people who clicked on a specific link or image.
The best time to send an email depends on your company’s email list and the type of product or service you are offering. For example, a B2B company is better off sending its emails during the week. However, if you are a B2C company, the afternoon and early evening are ideal times to send emails.
Although there is no universal best time to send emails, there are certain days that have higher open and click-through rates than others. Several studies have revealed some of the best times to send emails.
Personalize your subject lines
One of the best marketing tools available is email marketing. It allows you to send targeted content to a specific audience. Sending personalized emails can increase open rates, click-through rates and overall revenue.
However, sending personalized emails requires a lot of personal information. This includes the recipient’s name, recent purchase and download of content, items in their abandoned shopping carts, loyalty program attributes and membership milestones. Without this information, you can’t personalize your subject lines.
Emails with a personalized subject line are 26% more likely to be opened than those without. They also have a 58% higher click-to-open rate. That means a more successful campaign.
A recent study by Experian Marketing Services, which included a sample of 35% of brands, found that personalized subject lines had a positive impact on the performance of promotional mailings. In fact, they increased transaction rates by 49% and revenue per email by 73%.
Subject lines that include your recipient’s first name have an average open rate of 33.3%. Using your reader’s name in your subject line will make the email seem more personal and more relatable.
Optimize your emails for mobile
One of the best ways to reach your target audience is to optimize your emails for mobile. The majority of email users read their messages on mobile devices. If you do not optimize your email for mobile, you could miss out on an opportunity to boost your conversion rates and gain more subscribers. Fortunately, there are several tools and platforms to ensure your success.
Optimizing your emails for mobile means creating a simple design with a strong flow of content. It is also a good idea to have a clear call to action, as many mobile users may be more interested in opting in to your list. A standardized call to action should be placed in the top right-hand corner of your email.
You should also consider optimizing your images for mobile. Images in your emails should be smaller and more responsive. This will reduce load times and help to capture the attention of your readers. Additionally, alt text should be included on images.
Include your logo
The inclusion of your logo in email marketing helps remind readers of your brand, strengthens your reputation, and builds trust in your business. You can use your logo in the body of your emails or add it to your signature for a more polished look.
Aside from helping to boost brand recognition, a logo can also help your business stand out from the crowd. For instance, if you’re an educational institution, you may want to include a logo in your footer to show your affiliation with the university.
If you’re a startup, you can include your logo in your email signature. It’s an easy way to make your email stand out. However, be sure to keep it professional and relevant. Your logo should work with the rest of the content, and you should avoid using it in an overly flashy fashion.
Adding your logo to your email signature requires a few simple steps. In Gmail, you can either create a new signature or edit the existing one. First, you’ll need to go to Settings. When you’re there, click “Edit signature.” Next, scroll down to the Signature section.
Frequently Asked Questions
What is the purpose email marketing?
Email marketing is a form of direct mail that allows you to send messages directly to an individual or group of recipients at once. It is commonly used for marketing products and services.
Email marketing can also refer to electronic mail marketing (e-mail), Internet marketing and digital marketing.
E-mail marketing is used to promote products and services to prospects and customers. This marketing communication might occur before sales solicitations or during sales discussions. It may also happen after-sales, in sales conversions, or any other time. Marketers also use email to maintain contact with customers and manage customer relationships.
Email marketing is a method of marketing communications through various media channels such as email, SMS, instant messaging, social networking websites, mobile apps, etc. The term “email marketing” originally referred solely to an internet-based email sent from a web server but is now commonly used to describe offline commercial communications via postal mail and telephone. Electronic forms of marketing have become more popular. Various email marketing software is available, which helps to automate some tasks, including mass mailing campaigns.
Email marketing is often mistaken for other types of advertising. However, while some similarities exist, such as using email and utilizing traditional media like television and radio, email marketing differs significantly from other advertising methods. Email marketing is easy to use and does not require the advertiser to worry about reaching the right audience or increasing brand awareness. They create the content and they get distributed. Your messages will continue being broadcast as long you have a valid return address.
Email marketing has become an integral part of many companies’ revenue streams. According to Business2Community, email marketing accounts for approximately 17% of total company revenues. Companies rely on email marketing because it provides them with a low-cost avenue for immediate customer engagement and retention. It is free and produces similar results to paid search listings.
What are the 5 essential elements of an e-mail?
- Subject line – This is the most crucial element. Your subject line should be the first thing that grabs attention. If they don’t find it interesting immediately, they will delete the email.
- Body – Here you explain why they should be reading your emails. Make sure it gives them value and makes them feel like they’ve been heard.
- Call-to-action (CTA) – This is where you ask for action. Tell them exactly what you want them to do.
- Image – This is where you give them a reason to open your email. Your email will be more appealing if you use images.
- Signature – This is where you let them know how much you care about them. A signature should show that you value their time reading your emails.
Can I run my email marketing campaign?
Yes! You can! If you don’t know your customer’s interests or demographics, you won’t be able to market effectively.
The good news? There are many resources available that will allow you research potential customers.
For example, social media sites like Facebook or Twitter can help you learn more information about your prospects. Acxiom and Epsilon offer demographic data that can be used to help identify age groups, genders, income ranges, and other pertinent details for your business.
Here are some examples of successful email marketing campaigns if you need more inspiration.
- BigCommerce affiliate program, you receive a 200% bounty per referral and $1,500 per Enterprise referral, with no cap on commissions. (bigcommerce.com)
- Imagine how many A/B tests you’d have to run to increase conversions by 65% (backlinko.com)
- Here’s the exciting part: 33% of subjects presented with both Philip and Sony DVD player options said that they were ready to make a decision right then and there. (backlinko.com)
- When presented with JUST the Sony or Philips DVD player information, approximately 10% of subjects said they’d be ready to buy immediately. (backlinko.com)
- First, the bad news: If you make people double opt-in to join your list, up to 25% of your subscribers may be falling through the cracks. (backlinko.com)
- Email Marketing vs. Social Media: Is There a Clear Winner?
- OptinMonster is the most powerful lead generation software for marketers
Types of affiliate marketing
Pay-per-click, cost per click, banner ads, contextual advertising are the most common forms of affiliate marketing.
Affiliate marketing is an online form of marketing where affiliates are rewarded for referring customers to merchants who offer products and services.
Pay-per-click (PPC) advertising refers to the practice of paying each time someone clicks on a link from an advertisement. This type of advertisement is often used to promote products or services by businesses.
Cost per click (CPC), is similar to PPC. But advertisers are charged according to how many people click on the ad they have instead of per click.
Banner ads can be found at the top and bottom of web pages. They are typically text-heavy advertisements, promoting specific companies or websites. Banner ads can contain links back at the advertiser’s site.
Contextual marketing allows companies to offer relevant ads for users who are browsing the internet. Google might display hotel ads to you if you are searching for information about New York City hotels. It then pays the advertiser based on whether you clicked on the ad.