When is the Best Time to Send an Email? - Email Opt-in Marketing Strategies

When is the Best Time to Send an Email?

best time to send an email

A lot of people wonder when they should send an email. There are a few simple factors that you can look at to help you decide. The first thing you should do is consider the time of day you are sending your email. If you’re going to send your email at the end of the workday, you might want to consider sending it at a different time.

Wednesday through Thursday

Whether you are just getting started with email marketing or want to improve your results, it’s important to know when is the best time to send an email. Emails sent at the wrong time can affect your conversions and traffic volume. The right time to send an email depends on several factors, such as your conversion goals, metrics, and audience.

Typically, the best time to send an email is during the work week. That’s because the average person spends 30 hours per week checking their emails. This allows your business to capitalize on the time spent in front of a computer.

Studies have shown that the best days for sending an email are Tuesday and Thursday. These days have higher open rates and click-through rates than other days. However, these times are not appropriate for every industry. It’s also important to keep in mind the specifics of your target demographic.

In addition, many studies have shown that weekends are not the best times to send an email. People don’t have the same energy in the morning or evening, which can reduce your open rate.


Most studies on email marketing have found that Tuesday is the best day to send an email. You may want to test out other days to see how they work.

According to GetResponse, Thursday is also a good day to send an email. Their study showed that open rates are higher on this day than on Sundays or Mondays. However, the data is mixed.

Several studies have shown that Saturday and Sunday have lower open rates. This is due to the fact that many people prefer to switch off their devices while they’re at home. In addition, these days are less busy and are usually relaxing.

Wednesday has relatively high open rates. It’s a good day for B2B emails.

The email open rate for this day is low at six o’clock. This is because most workplaces have a lunch hour. There is a slight increase in the morning, but there is little improvement after 1 p.m.

Avoid sending emails when people wake up

You’ll want to avoid sending emails when you sleep, and there are a few ways to do that. For example, you can leave your laptop at home, or you can send out an email to a select few who can handle the nitty gritty stuff while you catch your zs. The result is a much more productive you. And, you’ll be able to enjoy the fruits of your labor at a later date.

There’s no reason to wait for a boss to remind you to send out an email. It’s a good idea to set aside a little time for the task, and a few clicks of the mouse will do the trick. If you’re a mobile worker, you can even set your laptop down and get some actual work done. With a little luck and a lot of self control, your productivity can swell. Plus, you’ll have a good time doing it.

A/B testing

A/B testing is a very useful tool for evaluating how your email campaigns are performing. It is also a great way to improve click through and conversion rates. You can use it to narrow down personalization options and find the right emails for your audience. The benefits are many, from improved traffic to increased sales.

In order to properly implement A/B testing, you will need to set up parameters. This includes creating two versions of your email that are sent to the same audience. For example, you might test different subject lines, images, text or calls to action.

Depending on the nature of your list, you can expect to see huge differences in response rates. If your list contains people who are not on mobile devices, you can expect to see a lower open rate. Additionally, the length of time someone has been on your list can have a major impact on response rates.

Frequently Asked Questions

How can you make money with email marketing?

Email marketing isn’t about selling anything. The most important thing is your ability to create value for your customers.

They can receive free content and services via their email addresses. Or you could offer them discounts on products they might want.

Or you could offer them unique offers. You could, for example, send them promotional offers if they place an order on your website.

Email marketing can be used to generate revenue, even without the sale of physical products.

What’s the difference between a squeeze webpage and a lead magnet.

A squeeze page is simply a form that allows people to enter their email address and name. Once someone submits this form they will receive an automatic response email informing them that you have received contact details.

This tactic is used by most online businesses. But, it’s not very powerful in terms of conversion.

Although a lead magnet may be more complicated, it has much greater potential. Lead magnets usually include a guideline or checklist to help people solve their problems. A lead magnet might give a step-bystep tutorial on how start a blogging site.

Lead magnets are often accompanied by a gift, such as an ebook. These lead magnets, also known as “opt ins”, require that people provide their email addresses to access the gift.

Opt-ins tend to generate higher conversions than standard forms.

What are the 5 components of an email?

  1. The most important element of your email is the subject line. Your subject line should be the first thing that grabs attention. If they don’t immediately find the subject interesting, they’ll delete it and not open the rest of the email.
  2. Body – Tell them why they should subscribe to your emails. Make sure it gives them value and makes them feel like they’ve been heard.
  3. Call-to-action (CTA) – This is where you ask for action. Tell them exactly what it is you want.
  4. Image – This gives them a reason for opening your email. Your email will be more appealing if you use images.
  5. Sign up – Let them know you care by adding a signature. A signature should show that you value their time reading your emails.

How do affiliate marketers get paid?

An affiliate marketer makes money every time someone clicks on his ad. This click could lead to a purchase from the merchant placing the ad.

Every time this happens, the advertiser pays the affiliate marketer.

Advertisers might pay an affiliate marketer per click.

Sometimes, an affiliate marketer also earns a portion of the advertising fees.

What is Affiliate Marketing?

The affiliate marketer must provide an easy way for customers to find products they want to buy online. Once they find the product they want, the marketer gives them a link so that they can purchase it at a reduced price. Both sides can profit from the sale.

The affiliate marketer earns a commission when someone buys a product using his/her referral code. The merchant who sells the product pays the affiliate marketer a commission.

A percentage of the sale price is paid to the merchant by the affiliate for each person who purchases a product using the link.

What is a tripwire for marketing?

Tripwires are ideas or concepts that can be used to trigger action. It’s a way of getting people to act on what they think but don’t necessarily know.

If your product isn’t performing well enough, it might look great. To get people to try your product, you could use a tripwire.

If they love it, it is a success. There are many other products available.

Where do you put your lead magnet?

The best place for your lead magnet is on your homepage. Your lead magnet should be visible whenever people visit your website. You need to make it prominent.

Make sure they can see it and click it right away.

It is important to capture their attention. They must be able to understand the purpose of this page.

If your visitors don’t find your lead-magnet on your homepage, they are less likely to return.

Make sure it’s easy to access. They may not want to go any further if the information is located deep within your website. You want to make it easy for your prospects to find it.

Add value. Make sure to provide valuable information when promoting your lead magnet. Your visitors won’t hang around if you make them feel like they’re being sold. Instead, tell your visitors how they can profit.

Use design. Design is crucial for conversion rates. Make sure your lead magnet stands out.

Text links are a great option. Text links are great to link to your lead- magnet.

Do not forget to optimize images. People love looking at beautiful images!

Lead magnets can also contain graphics and videos. These elements can be embedded on pages of your website or downloaded as standalone files. Graphics and videos can work together.

You might consider offering multiple formats. Visitors can then download the lead magnet file to their tablet or computer.

This will allow you to reach more potential customers.


  • First, the bad news: If you make people double opt-in to join your list, up to 25% of your subscribers may be falling through the cracks. (backlinko.com)
  • A 65% increase in conversions vs. the generic offer. (backlinko.com)
  • One of the most well-known sites is the Amazon affiliate program, Amazon Associates, which boasts the largest market share of affiliate networks (46.15%). (bigcommerce.com)
  • Here’s the exciting part: 33% of subjects presented with both Philip and Sony DVD player options said that they were ready to make a decision right then and there. (backlinko.com)
  • Imagine how many A/B tests you’d have to run to increase conversions by 65% (backlinko.com)

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How To

How to Make a Lead Magnet

A lead magnet is a freebie that draws people to your site. It’s usually something you give away for free so that if they like what they see, they’ll sign up for your email list or fill out some kind of form. These leads can be used to sell products to them down the line. Marketing doesn’t require you to pay to advertise. The best part is that you get to make money without doing any work because once someone signs up for your list, you send them stuff they’ll buy anyway! This process is called “affiliate marketing.”

Ebooks, cheat sheets and checklists are the most popular lead magnets. They should be succinct (less than 1,000 words) without any fluff. Try to give customers value before you try to get new customers. Once you have the ability to help solve their problems, people don’t care much about what your knowledge is.

Facebook ads require you to be able target audiences effectively in order to get traffic. For example, targeting only technical users might be a good idea if your product or services require advanced skills. However, targeting non-technical users could help you increase sales.

There are a few different ways to reach this audience. First, you can target certain demographic groups with Facebook campaigns. Second, you can create custom audiences based a person’s age, gender or interests.

Finally, lookalike audiences can be created based on customer behavior. You can automatically find like-minded prospects with lookalikes. In other words, they allow you to find people likely to purchase your products or services. They match your customers with their existing customers based upon certain criteria, such as demographics and buying habits.

Facebook ads are a great way to drive traffic and conversions to websites. It’s not enough to have a Facebook ad; you need to be able to use it correctly. Here are five ways to optimize your Facebook ads.

Targeting your Audience Correctly

Targeting your target audience is an important aspect of running an online company. It’s not fair to all people to market to. There are many tools that can help you target the right people to reach. With Facebook ads, the goal is to target individuals with specific traits, interests, or behaviors.

Let’s assume you own a fitness center. When creating a campaign you can select “gym Memberships” as one interest category. Then, you can choose to show your ads only to men between 18-35 years old who live within 10 miles of your gym. These “lookalike audiences” will result in more qualified leads and fewer clicks.

Making Ad Copy That Works

Once you’ve targeted your audience, it’s time to write your ad copy. This is text that appears underneath your image. It should be brief and engaging. You can ask viewers to take a survey or click a link to download white papers. Don’t use too much jargon. Instead, ensure your ad contains a clear call for action.

Choosing Right Images for Your Campaign

As we mentioned, images are crucial in getting people to interact with your content. So, you must include compelling visuals. Photos, infographics GIFs, videos, and videos are all possible.

Remember that size does matter. The greater the size of your video or picture, the more you will attract attention. Make sure to show your viewers multiple angles so they don’t feel sold to.

Testing Different Formats

While it might seem obvious, different formats can improve conversions. For instance, you can test whether your CTA button should appear above or below the image. Or perhaps you are interested in determining if your headline has to be shorter or longer.

Using the Call-to Action Variations

Every person who views your ad will click on it. Every click does not necessarily lead to a conversion. CTAs in your ads can increase conversions. Selling weight loss programs, for instance, might offer free consultations and sign-up forms.

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